A Holistic Online Shopping Experience for Fashion-Conscious Indian Buyers
Myntra is an online fashion store for users from India. Available for free download on the Apple App Store, Google Play, and Windows Mobile, Myntra is a one stop shop for clothing and footwear e-shopping when in India. The online store makes available a range of clothing stores, fashion brands, and collections.
300k Products and Counting!
At the e-store, you can pick and choose from over 300,000 products spanning 2000 brands. Shirts, trousers, kurtis, footwear, jeans, dresses, bags, etc. – you name it, the store has it! There are private labels on shelves too, such as HRX and Roadster, to name a few. Some of these in-house brands such as HRX have been received fairly well by the audience. Having started its journey as an independent company, the company is now a subsidiary of Flipkart, after the Indian e-commerce behemoth bought the firm in 2014. Not to mention, Myntra is well-known for its discounts and shopping festivals, which have only increased in frequency after being acquired by Flipkart.
Myntra facilitates trade between sellers and buyers. But it doesn’t just function as an intermediary but also puts in the effort, money, and time to ensure the products sold through the site are original and brand new. The prices may vary significantly across the range. Some can be bought dirt-cheap and then there are items that could cost a leg. But predominantly, the fashion store caters to the average shopper who is looking to buy big brands at bargain prices.